Three Steps to Building a Volunteer Storytelling Team | The Story Guide

Three Steps to Building a Volunteer Storytelling Team | The Story Guide

So, this is the big question, right? Where do I find not just information to help me to tell stories better, but actual PEOPLE to help you tell stories better? For years I worked at my local church with just me and two other video guys. I thought, “Man, our church has so many people in it. Surely, someone else can help us!” The truth is yes, there are volunteers within your organization who can and WANT to help you develop, interview and shoot stories for not just yours, but their church. So, how do we build a volunteer storytelling team?

STEP ONE: Look to Serve

If your goal is to find people to lift a bit of the heavyweight, you’re going to be spinning your plates. When you change your mindset to, “How can I give other people the opportunity to use their gifts to serve the local church?” you’ll begin to find where you can plug people in. Suddenly, instead of looking for someone who can shoot, you’re remembering, “Oh, my friend Kaylan loves talking to people. I bet she’d be great at interviewing.” See the difference there? Now you’re serving others.

STEP TWO: Begin with One

Before there was Pixar, there was Ed Catmull. Before Disney, well, you understand. Your team has to begin with one, and one of the most seemingly awkward moments can be that first call to your “friend” with the pitch of starting a team. For the first want, I invited my friends to coffee and just said, “Look. I want to help you use your gifts. I don’t know all of them, but I’d love to hear about them.” From there, they explained how much they loved connecting with people. My response? “I have something you should be a part of.”

STEP THREE: Embrace Failure

Growing a volunteer church storytelling team is unprecedented. There just aren’t that many around. I’ve made SO many mistakes. I’ve asked someone to write something only to get it back and it is garbage, realizing it’s not their gift. I’ve had someone interview only to get the feedback of, “I hated that experience.” Embrace these moments and BE HONEST with your team. You’re learning and growing together. As long as your goal is to HELP OTHER PEOPLE USE THEIR GOD GIVEN GIFTS, you’re on the right track.

That’s it. Now, go call your friend. They want to be part of your team.


The Story Guide is an online, masterclass style workshop created to help storytellers tell better stories within the local church. Visit TheStoryGuide.com to preview the class and check out our blog for on-set tricks and storytelling tips.

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